Since she was a teenager, Donatella cultivated a burning passion for fashion and beauty in all its forms.
Many were the hours flipping through fashion magazines and creating outfits for her out fit., this love of fashion became an essential part of her identity.
After graduating from high school, she began working as a fashion store assistant, where she learned the basics of the industry.Years later, she decided to deepen her passion by beginning a course of study on the subjects of style (men’s and women’s), clothing and accessories. With the title of Professional Personl Shopper , this has enabled her to develop a deep understanding of the fashion world by offering personal advice to achieve a unique style to enhance the person.
In parallel, Donatella had another interest: fitness.
She spent her free time in the gym, working hard to maintain a healthy and fit life , in these her workout sessions, she matured an idea: why not combine fashion and fitness by creating a clothing line dedicated purely to women who wanted to feel beautiful and confident while working out?
Thus, Donatella began to put her vision into practice.
She studied fabrics, learned the needs of active women, and collaborated with designers to create a line of stylish and functional sportswear.
Her brand emphasized the importance of fashion even during training, encouraging women to feel confident in every situation, with dedication and passion, she turned her dream into reality.
Today she is a Personal Shopper and Founder of a sportswear line.
His story is an example of how following one’s passion can lead to extraordinary results.